10 Reasons to Live or Invest in Lisbon

Lisbon is looking for and beginning to attract new blood. Europe’s forgotten “sleeping beauty” of the 20th century woke up after 1998’s World Fair, and local and foreign residents are injecting doses of cutting-edge creativity. It’s on its way to becoming one of the places to be in Europe, to live and do business in (confirmed by the Financial Times/fDi Magazine which has placed Lisbon on a list of “European Cities & Regions of the Future”). Here’s why:


Terreiro do Paço, Lisbon

One of the main advantages of being in Lisbon is that it’s the closest European capital to the United States and South America, particularly to booming Brazil. There are more flights from Lisbon to more cities in the former Portuguese colony than from any other city in the world. Lisbon also maintains privileged ties to its former African colonies, especially Angola. It’s also less than one hour from Madrid (with several daily flights) and about two and a half hours from Paris and London (it’s the only capital in mainland Europe sharing the same time zone with the British capital).
Being on the edge of Europe also means that the ports of Lisbon, Sines and Setúbal are gateways to the old continent and to a market of 250 million Portuguese speakers around the world.


Ribeira das Naus, Lisbon

With close to 300 days of sunshine throughout the year, no snow, and temperatures that never reach the freezing point, Lisbon is a truly blessed city. It’s a privilege living in a place where you can have beach days in October or March, where you can sit comfortably outside at a café in February, and where you don’t have to worry about the dangers of snow on the ground.


MAAT, Lisbon

Lisbon officially has the lowest homicide rate of any European capital and the lowest number of residents who have been victims of any crime in the previous five years, making it Europe’s safest capital. Naturally, as a big city, that doesn’t mean it’s crime-free, and you do hear reports of petty crime like pickpocketing, and car break-ins are not that uncommon. But compare Lisbon’s safety issues with that of any major city in the world and you begin to get a sense of how much safer and lucky you really are in Lisbon.

Quality of Life


Safety and agreeable weather are just two factors that contribute to a high quality of life in Lisbon. Freedom, human rights, a stable democracy, recreation facilities and leisure time also make the Portuguese capital one of the best places to live in Europe. Residents can be at the beach in just minutes from downtown, or enjoy nature in several green spaces such as Monsanto, the largest urban forest in Europe. Golf, surfing (Europe’s first surfing reserve is 45 minutes away) and other outdoor activities are also more accessible here that in other European capitals.
Lisbonites do live a more relaxed life, at a more human pace, reflected in their long dinners, coffee breaks, and stops to enjoy the views.

Real Estate Opportunities

Chiado, Lisbon

When the higher classes moved to the suburbs by the sea (Cascais , Estoril and Sintra ) and the middle class moved to the city’s northern districts, Lisbon’s center was abandoned to the lowest classes, especially to poor pensioners living on frozen rents. The buildings reached a shockingly advanced state of decay, but in the past two decades there has been a massive effort to renovate the old historic center of the city (looking at photos of Alfama from 20 years ago shows just how much has been achieved). As the mostly elderly population dies, younger investors renovate homes and discover the charm and the privilege of living in the center of the city. Foreigners have also discovered Lisbon and have bought entire buildings in the older neighborhoods. The historic atmosphere also attracts tourists, so the current trend is to renovate buildings and rent the apartments for short stays. Formerly rigid tenancy rules have also finally been loosened up, opening up a new market for long-term rentals.

Business Opportunities


Because the Portuguese market has become known for being open to technological innovation, it’s been used by international companies as a test for new products. It’s now much easier to do business in Portugal, and the European Union has recognized it as one of the countries that most reduced bureaucracy. It’s possible to set up a company in less than one hour, and the Global Benchmark Report has placed Portugal in the top 10 of OECD countries with the lowest level of costs and taxes.

Modern Infrastructure

Oriente Station, Lisbon

Portugal is in the world’s top 10 for best road network, and while people in Lisbon will say that was in detriment of other more useful investments, it does reflect the focus on modernizing the country in the last couple of decades. The expanded airport is within 15 minutes of downtown, there’s a modern metro , new hotels and conference centers are growing businesses, and there are new world-class research centers (such as the Champalimaud Foundation which helped Portugal become the 4th country in the OECD with the highest rate of researchers in the fields of science and engineering).

Innovation and Technology

Mercado Time Out, Lisbon

Lisbon was the first city in Europe to set up a network of electric car recharging stations, was recognized as having Europe’s best fiber optic network, and Portugal has pioneered services in banking (particularly ATM), telecommunications, and renewable energy (close to 60% of the electricity in the country comes from renewable sources). These are just a few examples that reveal the experience and the opportunities in innovation and technology in Lisbon.

Human Resources

Avenidas Novas, Lisbon

Unlike in the rest of southern Europe, you’ll find that in Lisbon there’s a sizable multilingual population, with 42% speaking two languages (especially English) and 23% speaking at least three. Improvements in education levels also means that there’s never been a better-prepared young generation in the country entering the job market.

Tourism Growth

Torre de Belém, Lisbon

Lisbon hasn’t yet explored its full potential as a tourism destination, meaning it’s a tourism hotspot of the future. While it’s been given several high-profile awards (Europe’s Best Tourist Destination, Cruise Destination and City Break at the World Travel Awards), and while it’s one of the world’s top 10 cities for corporate events, it only recently became known as one of Europe’s must-see capitals. It’s a growing low-cost and cruise destination, but it still doesn’t attract major markets beyond the British, Spanish, French and Italian. It receives very few Asian tourists, and despite its proximity to the United States, American tourism to the city has only now begun to have any significance. That’s due to poor marketing and a poor projection of the city’s identity. The world simply doesn’t yet associate Lisbon to any particular image, but as visitor numbers grow, so does the city’s brand. Lisbon’s future is in large part in its tourism, as it now receives more visitors than Algarve. If there is one smart investment in Lisbon, it’s in tourism, particularly in accommodation and cultural activities downtown and in historic neighborhoods.